Free Case Evaluation

 
 
X Close
Phone Call Us 414-326-9231
608-260-7133
Toll Free 866-678-9352
Text Us 414-277-7742
You can also feel free to text us at 414-277-7742 to set up your FREE appointment with our attorneys today

Wisconsin motorcycle company shutting down yet again

A Wisconsin motorcycle company is shutting down yet again. The company, Erik Buell Racing, is headquartered in East Troy and is shutting its doors for a second time. The company went through a bankruptcy restructuring back in 2015.

EBR Motorcycles was the sequel to Buell Motorcycle Company, which was owned for a little over 10 years by Harley-Davidson Inc. Harley-Davidson dropped the brand from its line back in 2009.

Production operations began to wind down early in February. The company has said it will continue to review alternatives with interested investors.

The plant in East Troy had 170 employees before bankruptcy in 2015 forced it to end operations. The company filed for Chapter 128 receivership in Wisconsin then, leaving motorcycles unfinished on assembly lines.

At an auction in January 2016 EBR was acquired by a liquidation company from Grand Rapids, Michigan. The goal at the time was to continue manufacturing motorcycles while looking for new investors or a buyer for the company.

Production began again at EBR in early 2016 and a new bike was even introduced, the Black Lightning. The new bike was meant for city street riding at high performance rates. The announcement came in November 2016 and the new bike was to be made available to the public for purchase beginning in the spring of 2017.

With the new announcement, the manufacturing of all new bikes has been halted, but EBR will honor all warranties provide dealers with parts.

A statement from EBR said, "This difficult decision was based primarily on EBR facing significant headwinds with signing new dealers, which is key to sales and growth for a new company. In addition, EBR has had limited production in 2016 and 2017 that was under goal. The combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR."

An experienced bankruptcy attorney can answer all of your Chapter 128 questions in Milwaukee, Wisconsin.

Source: Milwaukee Journal Sentinel, "EBR Motorcycles shutting down again," Rick Barrett, Jan. 27, 2017

No Comments

Leave a comment
Comment Information

Contact Our Milwaukee Law Firm

Reach Miller & Miller Law, LLC, online or call us at 414-326-9231 to schedule a free initial consultation. Our law office also provides Spanish language services. Se habla español.

To schedule an initial consultation, call 414-326-9231 or contact Miller & Miller today.

Free Case Evaluation

* indicates required field

 
 

Milwaukee Office
633 W Wisconsin Ave, Suite 500
Milwaukee, WI 53203

Phone: 414-312-6581
Fax: 414-277-1303
Milwaukee Law Office Map

Kenosha Office
6123 Green Bay Road
Suite 210
Kenosha, WI 53142

Phone: 262-326-1669
Kenosha Law Office Map

Brookfield Office
200 S. Executive Drive
Suite 101
Brookfield, WI 53005

Phone: 262-261-0665
Brookfield Law Office Map

Madison Office
2810 Crossroads Drive
Suite 4001
Madison, WI 53718

Phone: 608-260-7133
Madison Law Office Map